• Ambrose Ogbonna Oloveze
  • Raphael Valentine Obodoechi Okonkwo
  • Ogwu Victoria Onya
Keywords: Eco-label, Sustainable consumption, Demographic, Sustainability strategies


The study aimed at strategies for sustainable consumption behaviour of food and beverages in Nigeria with focus on Nigerian students. Structural equation modeling, Hayes process and logistic regression were used in the analysis through STATA 13 and SPSS v23. The findings revealed the effect of the green marketing, eco-labeling and sustainable consumption promotion strategies on sustainable consumption behaviour while age and education were confirmed to be important in sustainable consumption behaviour. It was suggested that third party that validates eco-labels should be made public to promote validity while further studies were suggested using longitudinal survey and large sample.


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